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We couldn’t leave the men out, so we formulated Ivy Rose Liquid Arouse for Men. Based on our testing of Liquid Pleasure, feedback from couples pointed to an increased sensitivity effect for men as well. The men’s product has a slick more gel-like consistency for more staying power! Ivy Rose Liquid Arouse for Men was specifically designed to get you there quicker and stay longer. This oil based liquid applied topically can increase sexual pleasure, provide maximum lubrication, with increased sensitivity and blood flow.